Take this quiz to see if you are on track for a great brand (scroll down for the answers)...
1. Why might choosing a name you "like" get in the way of your success?
2. What one little factor if ignored, could sabotage your business daily?
3. What is the one single ingredient in your brand that creates memorability above all else?
4. What invisible product does everyone with a business sell?
Answers:
1. Just because you love a name doesn't mean your mass market will feel the same. Many individuals do themselves a disservice by simply choosing a name they like. Objectively considering "brand psychology" before you adopt a business name can save you the frustration of changing a name down the road.
2. No having a professional website with great visuals, navigation and SEO development could have you winking in the dark when attempting to build your business.
3. Since human beings assimilate over 80% of informational input visually, a strong visual logo that offers symbolic connection to a business name is imperative. Great name + poor visuals is not a winning combination!
4. Everyone sells energy... and energy is a by-product of synergy. Without synergy your business will go nowhere.
Don't take a chance of having your brand identity sabotage your profit potential. Your name, logo, tagline, web design, and other key elements in marketing communications all need to work together in order to create a successful and compelling reason for your customers to try, buy, and come back again. Ideally, the various elements of your brand will be developed at the same time to allow for optimal synergy. Our research-based approach takes into account the following unique aspects of communication in order to provide the best possible representation for your company:
- Sight
- Sound
- Association
- Energetic subliminal influence
We offer personalized service at affordable prices, no matter the size and scope of your project. See how we can help you with slogans and tag-lines, logos, and other marketing vehicles. Click "Let's Get Started" below.
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