So what's important to consider when naming or renaming a business today?

1 Sight and sound

Sight and sound are at the top of the list when it comes to the key ingredients in a successful brand. If a name doesn't look good on signage, or if it's tough to say, spell or remember, there won't be a lot of staying power.

2 Positive or intriguing associations

Just about everyone loves the imagery of a star, so Starbucks couldn't go wrong choosing that word as a primary syllable in their identity. On the other hand, a term like slimy or mad might be more challenging to integrate into a name. Look at the psychology suggested by a name before putting it on your business card.

3 Subliminal frequency

Yes, every word in language carries a silent vibration that is generated by the vowels and consonants present in a word pattern or equation. Just like the frequency of a color will unconsciously affect human response, the frequency of a word will influence the human energy field. Although subliminal frequencies of language are hidden from the five senses, a professional name specialist can readily determine the most advantageous name vibration for a particular enterprise.

4 The person in charge

Every potential business owner should evaluate his or her name for strength and balance before finalizing the name of the business — and before signing those corporate papers. Determining if you should use your middle name or initial in your business title will give you an edge as you embark on your new venture.

5 Logo, website, marketing materials and color

Now that the world has become "smaller," the days of dealing one-on-one with every client are over. In fact, in a majority of instances there may be no direct contact between corporate management and customers. That's where the corporate brand steps in to save the day. If you are short-changing your business by ignoring your logo and website design, even the best name won't help you rise to optimal success.

6 A solid internet presence

In the age of the internet, a .com domain name  is a must. Settling for a .net or .biz address could well have you lurking in the shadows, rather than being center-stage.

Ready to apply these lessons to your own business? Click the button below to request your free quote today!