A Business Name with an Edge!
A Business Name with an Edge!
When it comes to new businesses, The U.S. Small Business Administration says that 7 out of 10 survive at least two years, but less than 50% survive five years. Pretty sobering to think you can put extensive time, money and energy into your dream enterprise only to have it fail in the end. Reasons for failure vary. Anything from poor planning, limited resources or economy fluctuations might be blamed. However, one factor that could ultimately make or break an enterprise is seldom considered… the company name or brand.
Names vibrate with a signature energy that establishes a mood around the business. If that signature energy is attuned to the company’s products and services, and if a complementary visual identity comes along for the ride, customers and clients will feel a sense of positivity that will establish a strong force of attraction. Have an uncomplimentary name and/or visual identity and potential clients and customers are likely to go to the competition without even consciously knowing why.
Naming companies abound, but most can’t key you in on the subliminal effect of a business name. You can spend thousands for a name that can't deliver simply because it only goes skin deep. Do your due diligence before making that final choice and you’ll reap the rewards of knowing you're fitting a square peg into a square hole. Presentation counts more today than ever before. In the technological age, presentation involves great linguistics, great visuals and great energetics blending the two!
Is it time to asses and invest in your company name?
Contact us and find out your company name's potential. For a FREE quote on our naming and corporate identity process or for a FREE 15-minute consultation with Maryanna, just send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and get started today!
Trackback(0)
TrackBack URI for this entryComments (0)
Subscribe to this comment's feedWrite comment
Free Business Report
Request your free report on Ten strategies for creating the perfect business name. Simply fill in your name and email address and you will receive your report without charge or obligation!
